Despite claims that Facebook’s influence is declining, it’s obvious that users adore the platform more than ever: according to statistics from the Pew Research Center, 70% of Facebook users in the U.S. log in daily, compared to 59% on Instagram, 38% on Twitter, 27% on Pinterest, and 22% on LinkedIn.
With so many users, marketers have a tonne of potential, and Facebook has established itself as one of the top advertising platforms for both B2C and B2B companies. Smart marketers have started using Facebook advertising in the last several years to generate results as Facebook’s organic reach has decreased.
Strategies for Writing Facebook Ads
To Narrow Your Audience use Facebook Targeting
It’s tempting to write as though you’re speaking on stage at a conference when selling online. However, in order to be effective, you must write as though you are writing to just one person.
You must charm and persuade this person—your target—in order to win them over. You need to give this person and their demands all of your attention, just like you would if you were a face-to-face salesperson.
You must develop material for your website that appeals to all potential clients, and you likely have several different personalities. However, you may specifically target your audience on Facebook. What does using this Facebook Ads advice look like? Here is one instance. You can focus your advertising efforts on American women over 30 who are interested in fitness and wellbeing. After that, you can create advertising that is specifically aimed at that population.
Make Sure To Write Different Ads For Different People
This supports the notion of targeting. Why would you utilize a single, general advertisement when your clients come to you for a multitude of reasons? Don’t treat your ad like a billboard because Facebook’s targeting capabilities are one of its strengths.
Think of yourself as a clothing retailer, for instance. In addition to shoes, accessories, activewear, lingerie, and even bath and body products, you also sell clothing for both men and women. Particularly of your consumers will be most interested in one area, however, many will be interested in many aspects of what you have to offer. In other words, ladies will be intrigued by what you have to offer them.
Make Sure Your Facebook Ad Copy Goes With Your Visual
There aren’t many images available for many tiny organizations, let alone larger ones, especially in the B2B sector. There is a rush to make sure a picture is connected when it is time to run an advertisement.
An image that doesn’t match the words may come from this, giving Facebook users an uncomfortable experience. They will be confused about what the advertisement is actually advertising if the copy and the visual don’t match. They won’t likely click, and your advertisement will be useless.
Keep Focus On One Call To Action
The best Facebook advertising has a specific objective. Are you attempting to generate leads, sell products, or raise brand awareness? Your advertisement must always include a clear call to action. Users on Facebook will see your advertisement without it, but they won’t know where to click or what to do.
Keep Them Short and Lead With Value
It can be tempting to cram as much as you can since you’re paying for an advertisement. People need to understand your product, after all. However, you must keep it brief and start with value when using Facebook advertisements.
What benefits does using your product offer someone? How does it benefit them? You should concentrate on these topics in your text, and you should do so in a clear, succinct manner.
Use Simple Language That Could Be Understood Easily
High literature is not what copywriting is. Your message will be muddled by flowery language, even if you were a poet in college. It’s time to stop being so wordy.
Writing a Facebook ad that is simple to understand—for anyone, even a 5th grader—should be your top focus. Anyone who sees your advertisement should understand right away:
- What you’re offering?
- How To Benefit From Them
- What to do next?
AB Testing Of Your Ad Copy
Running testing is the only way to make your Facebook ad copy better. Facebook makes it simple to experiment with things for a little money. In the end, experience is the only way to guarantee that your copywriting is effective.
To determine which of two ads—each with the same image but different copy—resonates most with your target demographic, test running both. Which version receives the most shares, likes, and clicks?