5,600% organic traffic growth in four years.
From around 10,000 organic visitors a month to over 587,000, with organic search now bringing nine in every ten people who reach the site.
Total organic users grew from 235,906 in our managed period to 9,986,842 in the following one.
The numbers first.
What we built.
Our in-house team ran the SEO for the first two years.
Pages matched to how people search
We worked on the pages that matched how people search astrology content, building for the queries that actually carry volume.
Content depth those queries reward
We built the content depth those queries reward, growing organic sessions from around 12,000 a month to around 47,000 by June 2022.
Links from the same space
We earned links from publications in the astrology space, building the authority the rankings compounded on.
We told the client to stop paying us for execution.
The owner wanted this capability inside his own business, so we recommended he hire for it. He built a team, and we moved to consulting: which pages to add, what content those pages needed, which links to pursue, and how to run the Google Ads alongside. Side by side, we assign one resource from our team to help with everything.
Few agencies suggest a client stop paying them for execution.
His volume goals made an in-house team the cheaper answer, and saying so kept us in the account for years afterwards.
Nine in ten visitors now arrive from organic search.
Traffic climbed from around 50,000 users in March 2023 to that December peak, settling around 650,000 by the following July. A business taking nine in ten visitors from one channel has built something durable and carries a matching risk. The team we helped set up now owns both.
10,257 a month became 587,461. And the client owns the team that runs it.
Engagement: August 2020 to 2022 as the SEO team, then as consultants.
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