eCommerce SEO that grows your store's organic revenue.
Your catalog already holds what people search for. The problem is how Google crawls it and which pages it picks to rank. We work on the category pages, product pages, and architecture that carry your revenue — and we report on orders, not sessions.
Where eCommerce SEO usually breaks.
Six problems account for most of the organic revenue stores lose. A content audit finds none of them.
Categories vs filters & search URLs
Your 'silver rings' collection should own that search. Instead Google indexes six filter combos, an internal search page, and a tag archive — then picks the wrong one. Your best commercial page spends its authority fighting versions of itself.
Product pages running manufacturer copy
If you resell, your supplier sent the same description to 50 retailers. Google ranks whichever domain is strongest. Your page has nothing of its own to rank on, and shoppers find no reason to buy from you.
Crawl budget lost to variants & pagination
A 400-product store can generate 40,000 crawlable URLs once you count colours, sizes, sorts, and paginated grids. Googlebot spends its visit on noise and reaches new collections three weeks late.
Missing or broken product schema
Without price, stock, and review markup, your listing shows up as a plain blue link beside competitors displaying £29.99, In stock, 4.6★. You lose the click before anyone reaches the product.
Fast homepage, slow product templates
Someone optimised the homepage. Product templates still carry four review apps, a size-chart script, and an uncompressed hero — and that's the page buyers from search actually land on.
Discontinued SKUs collecting links & 404s
Old URLs still hold backlinks and rankings. You deleted the products, so shoppers hit 404s and leave — and the authority those pages built stays stranded.
Find out which of these is costing you money.
What's in our eCommerce SEO services.
We work through your store in the order that moves revenue fastest: clear technical blocks, fix pages close to ranking, then build from there.
eCommerce audit & revenue-page diagnosis
Our own crawl process — not a forwarded tool export. We map which URLs already earn revenue and which sit one fix from ranking, then hand you a prioritised roadmap split by owner.
Technical SEO for large catalogs
Crawl paths, indexation rules, canonicals, redirects, XML sitemaps, robots. We trace how Google moves through your store and close the routes wasting its time.
Faceted navigation, filters & variants
'Rose gold hoop earrings' deserves to rank. 'Rose gold + 18mm + in stock + sorted by price' does not. We decide which facets stay indexed and how variants roll up to a parent product.
Category & collection page optimisation
Categories win most commercial searches. Titles + H1s built around buyer terms, supporting copy that answers buying questions without pushing the grid below the fold, clean pagination.
Product page SEO at SKU level
Original copy for priority SKUs. Templated rules that still read like English for the long tail. Most agencies stop at categories — a searching buyer already has their card out.
Keyword research mapped to your catalog
Search demand mapped across every layer — top categories, subcategories, collections, individual products. Each page gets one primary term it can win. Nothing competes with itself.
Product schema & structured data
Product, Offer, AggregateRating, BreadcrumbList markup across your templates so price, availability, and ratings show in listings. Validated in Search Console afterwards.
Core Web Vitals & template speed
We test the templates your buyers actually land on — image delivery and script loading on product and collection pages, layout stability on the phones your customers use.
Internal linking & site architecture
Every revenue page within three clicks of your homepage. Breadcrumbs, cross-links, navigation rebuilt so authority flows to money pages. Orphaned products reconnected or retired.
Buying guides & comparison content
Category pages can't rank for 'best crystal for anxiety' or 'gel vs powder nails' — those catch buyers one step before purchase. We build the content that captures them and link it into your collections.
Link building & digital PR
Placements on sites your customers actually read. Relevance over volume — a link from an unrelated directory does nothing for a jewellery brand.
Conversion rate optimisation
Rankings bring the visit. Your product page decides the order. We test copy, imagery, trust signals, filter behaviour — winners feed back into the SEO work.
AI search visibility
Shoppers ask ChatGPT and AI Overviews before they search. We structure product and guide pages so AI engines can lift clean answers, then track which URLs get cited.
Reporting tied to organic revenue
Monthly reporting covering organic revenue, transactions, non-brand visibility, and work shipped. Your accountant should read it without a translator.
eCommerce platforms we optimise.
Your platform shapes what we can implement and how fast. We review your theme, apps, and feed setup before prioritising anything.
Shopify & Shopify Plus
Collection structure, variant URLs, app bloat, theme speed, and the duplicate-content patterns Shopify creates out of the box.
WooCommerce
WordPress flexibility creates WordPress problems: plugin conflicts, attribute pages, slow queries once the catalog grows. Our devs work inside the stack.
Magento & Adobe Commerce
Layered navigation, multi-store setups, indexation at scale. These builds need developer-backed SEO — which is why we keep engineers in-house.
BigCommerce
Category depth, faceted search configuration, and template-level schema.
Custom & headless builds
We audit how your front-end renders and whether Google sees what shoppers see, then check what routing does to crawlability.
Who we work with (and don't).
Direct-to-consumer brands
You own your products and control the copy. Work centres on category structure and content that captures research-stage demand before competitors reach it.
Large-catalog retailers & resellers
Thousands of SKUs, supplier descriptions, stock changing daily. Work centres on product-page rules that scale, feed hygiene, and crawl control.
B2B & wholesale stores
Longer buying cycles, gated pricing, specification-driven searches. Product pages carry more weight than blog content here.
Marketplace sellers building an owned channel
You sell on Amazon or Flipkart and want a store that does not rent its traffic. We prioritise categories where your margin is healthiest.
Who we are NOT right for
Stores with fewer than 20 products, brand-new domains expecting results inside 60 days, or anyone shopping for a ranking guarantee. Google controls positions.
Our eCommerce SEO process.
Audit & mapping
- Full catalog crawl
- 12 months revenue by URL
- Search Console review
- Prioritised roadmap
- Kickoff walkthrough call
Technical fixes & category work
- Crawl blocks cleared
- Schema implementation
- Template speed fixes
- Category pages rewritten
- First rankings movement
Product pages & authority
- SKU-level copy roll-out
- Buying guides published
- Link building starts
- Internal linking rebuild
- CRO experiments
Testing & expansion
- Seasonal planning
- New collection launches
- Conversion testing
- Monthly reporting
- Gains compound month 6+
Results we have delivered.
See how your store compares.
What our engagements cost.
We publish the range so you know before a sales call whether we fit your budget.
Small catalogs, single-market, focused technical + category work.
- Full technical audit
- Priority category rewrites
- Schema rollout
- Monthly reporting
Mid-size catalogs with active content + link building alongside technical.
- Everything in Starter
- SKU-level copy (25/mo)
- Buying guides (4/mo)
- Link building starts
Large catalogs, multi-market or high competition. Custom scope.
- Everything in Growth
- Multi-language / market
- CRO experiments
- Dedicated dev hours
What moves the number
- Catalog size and how many product pages need original copy
- Platform and how much developer time your fixes require
- Competition in your category
- Whether you need content production, link building, or both
- Number of markets or languages
What $80 SEO gigs leave out
At that price nobody crawls your faceted navigation, writes 200 product descriptions, or opens your theme code. You get meta tags and a directory submission report. If your store turns over real revenue, the difference pays for itself inside a month.
What you get in reporting.
Organic revenue & transactions
The number your accountant cares about, segmented by category so you can see which parts of the catalog are growing.
Non-brand visibility
Rankings from people who did not already know your name. Brand traffic flatters a report and tells you nothing about whether the SEO is working.
Work shipped and what comes next
Every task completed, every fix waiting on your developers, and the plan for next month.
How Rank The Web works differently.
Product pages get the same attention as categories
Product pages carry the highest purchase intent — a searching buyer already has their card out. Most agencies stop at categories because it stays tidy. We don't.
People write your copy
AI for research, clustering, gap analysis. Product descriptions and buying guides come from writers — Google has spent two years getting better at spotting the difference.
Developers on the team
Engineers implement schema, fix templates, and clean redirects inside your platform. You don't get a list of recommendations and a hope someone builds them.
Our own audit process
Built around catalog structure — how filters generate URLs, which products duplicate each other, where revenue pages sit in the architecture — instead of piping your URL through a tool.
How eCommerce SEO differs from regular SEO.
eCommerce SEO optimises category pages, product pages, and site architecture for commercial queries. Product data — price, stock, reviews — affects both rankings and click-through rate.
| Dimension | Standard SEO | eCommerce SEO |
|---|---|---|
| Templates | ~10–30 pages | 30 templates → 30,000+ URLs |
| Ranking page type | Blog + service page | Category / Product / Guide — each for different intent |
| Ranking signals | Content + links | Content + links + price + stock + ratings |
| Work model | Write pages | Set rules across a catalog |
| Alternative channels | Ads | Ads + Google Shopping + marketplaces |
Getting your store into AI search results.
How AI engines read product catalogs
AI Overviews and assistants pull from structured data, sourced content, and pages where an answer sits as a self-contained passage. Product specs and buying guides extract well. Marketing copy does not.
Schema & entity clarity
We describe your brand, products, and categories consistently enough across your site that an AI engine attributes a recommendation to the right retailer.
Tracking citations
We monitor which of your URLs surface in AI answers for real buyer queries, so the next round of work follows evidence.
Migration & traffic recovery.
Replatforming without losing rankings
Moving WooCommerce → Shopify, or Magento → anything, breaks URLs at scale. We map redirects before launch, preserve best-performing structures, and monitor indexation through the first 90 days.
Diagnosing a post-migration drop
We find whether the cause was redirects, template changes, blocked resources, or lost internal links. Recovery is usually possible — it gets harder the longer you wait.
Recovering from an algorithm update
We separate a real ranking loss from a SERP layout change, then rebuild the signals that slipped.
eCommerce SEO, answered.
Get a free eCommerce SEO audit.
Send your store URL. We'll crawl it and show you the category pages that should be ranking, the product templates holding you back, and the technical issues eating your crawl budget. No sales sequence.