Meta ads services that turn Facebook and Instagram spend into tracked revenue.
We have managed ₹22 crore+ ($2.2M) in Meta ad spend and generated ₹100 crore+ ($10M) across skincare, cosmetics, makeup, jewellery, fashion, and home decor brands. Two things decide whether a Meta account works now: the creative you can put in front of people, and whether Meta can see what those people bought. Rank The Web handles both.
Why your Meta account stopped working.
Your pixel misses purchases, and the algorithm learns from half the data
Browser tracking has lost a share of your conversions to iOS privacy changes, ad blockers and cookie restrictions. Meta optimises against the events it can see. When it sees 60% of your purchases, it buys the audience that produced those 60% and ignores the rest.
One ad carried the account until the audience stopped looking
A winning creative gets scaled until frequency climbs and cost per purchase follows it up. Without new assets entering the account every week, performance decays on a schedule you can almost predict.
Your retargeting keeps selling to people who already bought
Retargeting pools without purchase exclusions spend your budget re-converting customers. Exclusions take an afternoon to set up, and they are missing from most accounts we audit.
Advantage+ is running on top of broken signals
Meta's automation works when it receives accurate conversion data inside a structured account. Pointed at a pixel firing the wrong events, it scales the waste faster than a manual campaign would.
You have never uploaded your customer list
Your CRM holds your best buyers. Without those uploads, your Lookalike audiences are built from partial pixel data, and your competitors who do upload theirs are targeting better than you are.
Find out which of these applies to your account.
Results we have delivered.
Cosmetics and makeup brand, India
₹46.79 crore in tracked revenue from ₹5.84 crore in ad spend — an 8.01x return across 4,06,854 purchases.
| Metric | Result |
|---|---|
| Ad spend | ₹5,84,22,178 |
| Revenue | ₹46,79,07,346 |
| ROAS | 8.01x |
| Purchases | 4,06,854 |
Indoor and outdoor decor brand, UK
Catalog retargeting and dynamic ads carried a quarter at 11x return.
| Metric | Result |
|---|---|
| Ad spend | £17,288 |
| Revenue | £190,494 |
| ROAS | 11.02x |
| Reach | 530,565 |
Crystal jewellery brand, UK
1,199 purchases at £23.04 each on a £27,630 spend.
| Metric | Result |
|---|---|
| Ad spend | £27,630 |
| Revenue | £128,529 |
| ROAS | 4.65x |
| Purchases | 1,199 at £23.04 each |
Skincare and perfume brand, India
₹4.31 crore in revenue from ₹1.40 crore in spend, reaching 1.58 crore people.
| Metric | Result |
|---|---|
| Ad spend | ₹1,40,05,661 |
| Revenue | ₹4,31,21,638 |
| ROAS | 3.08x |
| Reach | 1,58,47,145 |
Skincare brand, India
A steady 3.32x return on ₹54 lakh in ad spend.
| Metric | Result |
|---|---|
| Ad spend | ₹54,19,919 |
| Revenue | ₹1,80,04,073 |
| ROAS | 3.32x |
Skincare brand, India — our largest account
Five years of continuous management across prospecting, retargeting, catalog, and awareness campaigns.
| Metric | Result |
|---|---|
| Ad spend | ₹3,65,08,554 |
| Revenue | ₹4,86,79,539 |
| ROAS | 1.33x blended |
Our largest account by campaign count. The blended return includes top-of-funnel video and traffic campaigns that carry no purchase attribution.
See what your account could do.
What's included in our Meta ads services.
Account audit and signal check
We review campaign structure, audience overlap, creative library, exclusions and event match quality, then show you where the account leaks money and where the tracking is lying to you.
Conversions API and server-side tracking
We build this ourselves. Server-side event transmission directly from your server to Meta, pixel installation with event deduplication so purchases are not counted twice, event match quality monitoring, and attribution window settings matched to how long your customers take to buy. We do this in the first fortnight, before restructuring campaigns or raising budgets.
Full-funnel campaign structure
Prospecting and retargeting built as separate coordinated layers, with exclusion logic so cold campaigns stop paying to reach existing customers. Advantage+ Shopping where the account supports it, placements chosen across Feeds, Stories and Reels on evidence rather than defaults.
Audience building and first-party data
Custom Audiences from site behaviour, CRM uploads for your highest-value buyers, Lookalikes built from those lists instead of from raw pixel traffic, and exclusion rules that stop your own campaigns from bidding against each other.
Performance creative production
Between 20 and 50 new static ads a month, depending on the account. Hook variants cut from your existing video. Scripts you can shoot in-house when you want new footage. The detail is in the creative engine section below.
Catalog and dynamic product ads
Feed setup, product set structure and dynamic retargeting. In one UK decor account, catalog retargeting and dynamic ads carried a quarter at 11x return.
Landing page review
We check page speed, mobile layout and whether your landing page says what the ad promised, then send you the changes worth making.
Reporting against revenue
Spend, purchases, cost per purchase, ROAS, and revenue, alongside what we shipped that month. Reach and engagement appear as diagnostics.
Our static and video creative engine.
Meta now uses your creative to decide who sees the ad. That makes creative volume a targeting decision, and most accounts we inherit are running four assets that launched together. A few examples of the performance creative we produce:
20 to 50 static ads a month
We produce and rotate statics on a schedule set by your spend level and how fast your audience saturates. New concepts enter weekly, so no single asset carries the account into fatigue.
Hook edits from your existing video
Send us your raw footage and we cut multiple hook variants from it, then test which opening holds attention past the first three seconds. We also review the video already in your account to find hooks worth rebuilding around.
Scripts you shoot yourself
For brands with a phone and someone willing to be on camera, we write the script and shoot list. You film it, we edit and test it. This gets new footage into the account without a production budget.
What we need from you
Raw video footage, product images and access to your brand assets. We do not run a video production unit. Brands that can shoot to a script get the most out of this arrangement, and brands needing polished filmed content should budget for a producer alongside us.
Who we work with.
Ecommerce and DTC brands
Skincare, cosmetics, fragrance, jewellery and home goods. Catalog ads, dynamic retargeting and creative volume, measured against ROAS and contribution margin.
Brands scaling past their first plateau
You found one winning ad, scaled it, and watched cost per purchase climb. The fix is a creative pipeline and cleaner signal, both of which we build.
Brands running Google Ads and SEO with us
Meta creates the demand, search captures it. We run all three, so the attribution argument between channels happens inside one team.
Who we are not right for
- Accounts below our minimum spend
- Brands with no product imagery or video
- Anyone expecting a guaranteed ROAS figure — Meta auction costs move weekly and nobody controls them
How we work with you.
You own the ad account and the Business Manager
We request partner access to your Business Manager, which shares your ad account, page and pixel without handing us ownership. You remove that access whenever you choose, and your pixel data, Custom Audiences and purchase history stay with you.
What happens if your ad account gets restricted
Restrictions happen, often for reasons unrelated to what you sell. We handle the appeal, set up your Business Manager so a single restriction does not take the whole operation offline, and keep a backup structure ready on accounts where the risk is real.
Who works on your account
The strategist who audits your account manages it.
Our Meta ads process.
Audit and tracking
Account audit, event match quality check, Conversions API setup, pixel deduplication and exclusion rules. We fix what Meta can see before spending against it.
Structure and first creative batch
Campaign restructure, audience builds from your CRM, and the first 20 to 50 statics entering the account in rotation.
Testing and scaling
We find the hooks and offers that hold, cut what fatigues, and raise budget in steps that keep cost per purchase stable through the learning phase.
Creative supply and optimisation
New creative every week, weekly optimisation, monthly reporting and a quarterly strategy review.
White label Meta ads for agencies.
We have run Meta ads for seven years and work as a back-end team for agencies who sell Meta and need someone to deliver it.
What we handle
Account strategy, audience and campaign structure, creative direction and production, Conversions API setup, daily optimisation, and reporting written in your template under your brand.
How it works
You keep the client relationship and we stay behind it. We report to you on your schedule, join client calls when you want us there, and stay off them when you do not.
Who this suits
Agencies with Meta clients and no in-house media buyer, agencies at capacity, and SEO or web shops adding paid social without hiring for it.
Need a delivery team behind your Meta offering?
Meta ads pricing.
Your management fee and your ad budget are separate — the fee comes to us, the budget goes to Meta.
| Goes to | Range | What it buys | |
|---|---|---|---|
| Management fee | Rank The Web | $300 to $1,500 / month | Strategy, creative, tracking, optimisation, reporting |
| Ad budget | Meta | You set it | Impressions and clicks |
Our management fee
We charge a flat monthly fee of $300 to $1500. Most agencies take a percentage of spend, which pays them more when you spend more. A flat fee means our advice and our invoice point the same way.
Minimum ad spend
$1000 or ₹1,00,000 per month. Below that, Meta struggles to exit the learning phase, and our fee takes too large a share of your total budget.
What changes the fee
- Creative volume, from 20 to 50 static ads a month
- Number of markets and currencies
- Catalog size and whether dynamic ads need feed work
- How much tracking work the account needs at the start
Meta ads and Google Ads: how they work together.
Meta creates the demand
Someone who has never heard of your brand will not search for it. Meta puts the product in front of them first, which is why it carries the top of the funnel for most consumer brands.
Search captures it
Someone typing your product name is ready to buy. Search captures the demand Meta created, at a lower cost per purchase.
Why the two get measured wrong
Both platforms claim the same sale. Meta reports a view-through purchase and Google reports the click that closed it. We run both channels and reconcile them against your actual store revenue, so the budget decision happens on one set of numbers.
What are Meta ads?
Meta ads are paid placements across Facebook, Instagram, Messenger and the Audience Network. Formats include static image, video, carousel, collection and Reels ads. Targeting draws on demographics, interests, behaviour, location and your own customer data.
Meta ads, answered.
Get a free Meta ads audit.
Send us your store URL and your monthly ad spend, and we will come back with what we would change first. For a full audit, we ask for view-only access to your ad account — and we walk you through granting it.