From ₹2 lakh to ₹3.9 crore a month in revenue from Meta.
A brand that launched in 2023 with nothing built — no organic visibility, no campaign structure, tracking too thin to optimise against. Seventeen months later: three ad accounts, 83 campaigns, and a crore-plus monthly budget.
Where the account went.
Spend up 6.4 times. Revenue up 4.4 times. One ad account became three; three campaigns became 83.
| Nov 2023 | Feb 2024 | Jul 2025 | |
|---|---|---|---|
| Ad spend | ₹1.5 lakh | ₹18.2 lakh | ₹1.17 crore |
| Revenue | ₹3 lakh | ₹89.5 lakh | ₹3.91 crore |
| Return on ad spend | 2x | 4.93x | 3.34x |
| Ad accounts | 1 | 1 | 3 |
| Campaigns running | 3 | 8 | 83 |
Nothing built. One website. Ads losing money.
The brand launched in 2023 and came to us that November with nothing built: no organic visibility, no campaign structure, and tracking too thin to optimise against. They had run ads themselves for a few months and were seeing somewhere between 1x and 2x on spend — which meant the advertising was costing them money once product and fulfilment came out of it.
They wanted to scale — and set 4x on Meta as the number that made scaling worth doing.
What we built.
We took on Meta ads, Google Ads, and SEO together — then added the two things that moved the account fastest.
Creator and celebrity partnerships
Beauty buyers respond to a face they recognise using the product, so we built campaigns around named creators rather than studio assets.
Conversion rate work on Shopify
Traffic was arriving and leaving without buying. Fixing what happened after the click raised the return on spend that was already committed.
Meta, Google and SEO together
Three channels run by one team, so paid data sharpens the organic plan and nothing competes with itself.
How we absorbed six times the budget.
By February 2024 the account was working: one ad account, eight campaigns, ₹18 lakh a month at 4.93x. That structure could not have carried six times the budget — audiences saturate, campaigns start competing with each other for the same buyers, and one learning phase ends up carrying every product line at once. So we split it into three accounts.
Best sellers
Proven products at volume — the revenue engine.
Perfume
A separate category with its own buyer and its own creative.
Main
New launches, testing and incremental campaigns.
By July 2025 those three accounts ran 83 campaigns between them. Each category keeps its own learning phase, a new launch cannot eat the budget proven sellers need, performance reads by category rather than as one blended number — and a restriction on one account cannot take the whole operation offline.
ROAS fell 32%. The account made four times the revenue.
Return on ad spend fell from 4.93x to 3.34x over those seventeen months. Holding 4.93x on ₹18 lakh a month is a smaller achievement than holding 3.34x on ₹1.17 crore — at February 2024 efficiency, the account would have needed to find ₹5.8 crore of monthly revenue at the same cost per customer. Cost per purchase rose from ₹237 to ₹304, which is what buying further into the audience looks like.
| Month | Spend | Revenue | ROAS |
|---|---|---|---|
| May 2025 | ₹97.5 lakh | ₹4.33 crore | 4.44x |
| June 2025 | ₹97.7 lakh | ₹3.39 crore | 3.47x |
| July 2025 | ₹1.17 crore | ₹3.91 crore | 3.34x |
| Quarter blended | ₹3.12 crore | ₹11.63 crore | 3.72x |
The best sellers account alone produced 23,835 purchases in July at ₹304 each — against an average order value of ₹926.
No presence in 2023. Now ₹1 crore+ a month on Meta — and roughly ₹4 crore back.
All figures are Meta-reported. Engagement: November 2023 to July 2025.
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