From ₹2 lakh to ₹3.9 crore a month in revenue from Meta.
Three ad accounts, 83 campaigns, and the honest math on what six times the budget cost in efficiency. Running since February 2024.
Campaign Period: Feb 2024 to present
The numbers first.
Where the scale went.
| February 2024 | July 2025 | |
|---|---|---|
| Monthly ad spend | ₹23.3 lakh | ₹1.48 crore |
| Monthly Meta revenue | ₹1.15 crore | ₹3.91 crore |
| Return on ad spend | 4.93x | 2.64x |
| Purchases in month | 17,896 | 54,236 |
| Cost per purchase | ₹130 | ₹273 |
| Ad accounts | 1 | 3 |
| Campaigns running | 8 | 83 |
Three products, an open question, and a working account.
When the brand came to us in February 2024, they were not broken. They were spending ₹23 lakh a month on Meta and making ₹1.15 crore back — a 4.93x return most brands would protect.
The question was not how to fix it, but how far the spend could go before the return fell below what the business needed to make money.
How we absorbed six times the budget.
By February 2024 the account was working: one ad account, eight campaigns, ₹18 lakh a month at 4.93x. That structure could not have carried six times the budget — audiences saturate, campaigns start competing with each other, and one learning phase ends up carrying every product line. So we split it into three accounts.
Best sellers
Proven products at volume — the revenue engine.
Perfume
A separate category with its own buyer and its own creative.
Main
New launches, testing and incremental campaigns.
By July 2025 those three accounts ran 83 campaigns between them. Each category keeps its own learning phase, a new launch cannot eat the budget proven sellers need, performance reads by category rather than as one blended number — and a restriction on one account cannot take the whole operation offline.
What six times the spend cost in efficiency.
ROAS fell from 4.93x to 2.64x as spend grew 6.4x. But gross profit after ad spend more than doubled — from ₹92 lakh to ₹2.43 crore per month.
From ₹23 lakh to ₹1.48 crore a month in Meta spend. 6.4x.
Three ad accounts, 83 campaigns, and an account structure built to hold eight-figure monthly budgets.
Explore other client outcomes
From ₹1.45 lakh to ₹2.3 crore a month in revenue
The founders had products and no infrastructure around them. We started with the store itself and worked outward, on a budget where everything had to pay for itself before the next thing could be funded. Reached Shark Tank India in 2025.
10,000 to 587,000 organic visitors a month
Nine in ten visitors now arrive from organic search, and the client owns the in-house team we helped them build. India, 2020 to present.
Store revenue up 448% while holding a 5x return on ad spend
A UK crystal jewellery brand at £85–£150 price points, from zero paid advertising to £100k+ months. March 2025 to present.
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