From ₹1.45 lakh to ₹2.3 crore a month in revenue.
The founders had products and no infrastructure around them. We started with the store itself and worked outward, on a budget where everything had to pay for itself before the next thing could be funded. Reached Shark Tank India in 2025.
Campaign Period: Dec 2022 to Dec 2024
The numbers first.
Where the account went.
| December 2022 | April 2025 | |
|---|---|---|
| Ad spend | ₹15,468 | ₹57.4 lakh |
| Revenue | ₹1.45 lakh | ₹2.31 crore |
| Purchases | 159 | 22,669 |
| Campaigns running | 2 | 69 |
| Return on ad spend | 9.38x | 4.02x |
Products, and no infrastructure around them.
We started with the store itself and worked outward from there. The founders came to us with a limited budget, which shaped the whole first year.
Everything had to pay for itself before the next thing could be funded.
What we built.
The Shopify store first
We designed and built the store before anything else, since paid traffic has nowhere useful to go without one.
A content engine on three formats
Creator videos in the influencer's own voice, static ads for the feed, and influencer stories for audiences that respond to something less produced. Those three feed each other, because a story that performs tells you what the next static should say.
Meta for volume, Google and SEO underneath
Meta ads carried the volume, with Google Ads and SEO capturing the demand the creator content generated.
How the account actually scaled.
December 2022 shows 9.38x on two campaigns, ₹15,468 of spend and 159 purchases. That is a test budget. Returns at that size come from the warmest, cheapest slice of an audience and predict very little about what happens at scale. Everything after that was finding out how deep the audience went.
By April 2025
In a single month
At ₹253 each
Up from ₹912 at the start
Cost per purchase rose from ₹97 to ₹253 across the period, which is what it costs to move from the easiest few hundred buyers to twenty thousand a month. Average order value went up over the same stretch, so the customers arriving at the larger scale were spending more than the early ones did.
Search kept delivering buyers when paid got <span class="font-serif-italic text-[#FFCC00]">expensive.</span>
Paid media carried the volume while we built organic search beneath it. Through 2024, that channel roughly doubled.
Revenue across every channel fell 31% from the first half of 2024 to the second. Organic revenue fell only 12% over the same stretch while organic sessions grew 35%, lifting organic's share of total revenue from 2.9% to 3.6%. That gap is the reason to fund search while the ads are working.
From ₹15,468 a month to ₹2.3 crore. 159x.
A launch with no infrastructure, scaled on a budget where everything had to pay for itself before the next step could be taken. Featured on Shark Tank India in 2025.
Explore other client outcomes
From ₹2 lakh to ₹3.9 crore a month in revenue from Meta
Three ad accounts, 83 campaigns, and the honest math on what six times the budget cost in efficiency. Running since February 2024.
10,000 to 587,000 organic visitors a month
Nine in ten visitors now arrive from organic search, and the client owns the in-house team we helped them build. India, 2020 to present.
Store revenue up 448% while holding a 5x return on ad spend
A UK crystal jewellery brand at £85–£150 price points, from zero paid advertising to £100k+ months. March 2025 to present.
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