10,000 to 587,000 organic visitors a month.
Nine in ten visitors now arrive from organic search, and the client owns the in-house team we helped them build. India, 2020 to present.
Campaign Period: 2020 to present
The numbers first.
In search, volume lives in long-tail queries.
Astrology is one of the highest-volume search niches in India. Millions of people look up horoscopes, planetary transits, and birth chart calculations every day. The challenge was building an architecture capable of ranking for tens of thousands of queries without relying on ads.
Reach 5 lakh+ users without commercial ad spend by owning the search SERPs.
What we built.
Our in-house team ran the SEO for the first two years.
Pages matched to how people search
We worked on the pages that matched how people search astrology content, building for the queries that actually carry volume.
Content depth those queries reward
We built the content depth those queries reward, growing organic sessions from around 12,000 a month to around 47,000 by June 2022.
Links from the same space
We earned links from publications in the astrology space, building the authority the rankings compounded on.
We told the client to stop paying us for execution.
The owner wanted this capability inside his own business, so we recommended he hire for it. He built a team, and we moved to consulting: which pages to add, what content those pages needed, which links to pursue, and how to run the Google Ads alongside. Side by side, we assign one resource from our team to help with everything.
Few agencies suggest a client stop paying them for execution. His volume goals made an in-house team the cheaper answer, and saying so kept us in the account for years afterwards.
Nine in ten visitors now arrive from organic search.
Today, the website attracts over half a million visitors every month without paying for search ads or sponsored placements.
From 10,000 to 587,000 organic visitors a month. 5,600%.
Nine in ten visitors now arrive from organic search, and the client owns the in-house team we helped them build.
Explore other client outcomes
From ₹1.45 lakh to ₹2.3 crore a month in revenue
The founders had products and no infrastructure around them. We started with the store itself and worked outward, on a budget where everything had to pay for itself before the next thing could be funded. Reached Shark Tank India in 2025.
From ₹2 lakh to ₹3.9 crore a month in revenue from Meta
Three ad accounts, 83 campaigns, and the honest math on what six times the budget cost in efficiency. Running since February 2024.
Store revenue up 448% while holding a 5x return on ad spend
A UK crystal jewellery brand at £85–£150 price points, from zero paid advertising to £100k+ months. March 2025 to present.
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