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Case Study · Tarpaulin Manufacturing, India

One in every 23 people who found this manufacturer on Google picked up the phone.

A commercial tarpaulin supplier in India, from no web presence to 753 inbound customer calls in five months. March to July 2026.

Google Business Profile Local SEO Website Design
Business Profile · Mar to Jul 2026
● +14.8% YoY
ENQUIRY CALLS IN 5 MONTHS
753

Campaign Period: Mar to Jul 2026

Results at a glance

The numbers first.

753
Phone calls driven
In five months (Mar to Jul 2026)
4.34%
Viewers who called
1 in every 23 searchers called
17,331
Total profile searches
People who found the business
+14.8%
Year-on-year call growth
Up 97 calls on the previous year
86%
Discovery on mobile
Foremen and buyers on phones
32%
Searches via Maps
Checking supplier location first
The brief

A manufacturer with no website.

Ambica Traders is a commercial tarpaulin and tent fabric supplier in Gujarat, India. When they came to us, they had built a strong reputation through word of mouth but had no digital presence — no website, no optimized local listings, and no way for new contractors or project managers to find them online.

Commercial tarpaulin is a product people need quickly. When a site manager needs monsoon protection for materials or machinery, they search nearby suppliers on their phone and call the first credible business they find.

When a site manager needs tarpaulin for a construction project, they do not browse — they search, verify the supplier is real, and call immediately.

The build

What we built.

The website first

They had no website when we started. We built it, then worked on ranking it for the terms buyers use when they need tarpaulin in volume.

Local search next

No presence in local search meant losing buyers before the shortlist. We built the local signals that decide which suppliers appear for a nearby search.

A Business Profile that sells

For a manufacturer, a Google Business Profile does more than list the company: it puts the phone number inside the search result, so a buyer can call without visiting the site at all. We optimised the profile, fixed the categories, and the information buyers check before they call.

Discovery

How buyers actually find them.

Google Search, mobile 9,506 (55%)
Google Maps, mobile 5,462 (32%)
Google Search, desktop 1,917 (11%)
Google Maps, desktop 446 (3%)

Eighty-six percent of discovery happens on a phone, which is the device a site foreman or procurement buyer has on them while they are working. A third of it comes through Maps, far more than a service business would see, because someone buying tarpaulin in quantity wants to know where the supplier actually is before they commit.

The step change

753 calls in five months — <span class="font-serif-italic text-[#FFCC00]">97 more calls</span> than the prior year.

Turning Google Business Profile visibility into commercial supply orders.

Calls in Same Period Last Year
656 calls
Calls in Managed Period
753 calls

All calls generated organically without paying for search ads or sponsored placements.

The outcome

753 enquiry calls in five months. Zero paid ad spend.

Previous year phone calls
656
Managed period phone calls
753

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